Topic: Brand Strategy

Found 2 entries.

• The Case of the Fancy Website That Leaked Confidential Leads

  We spend thousands on design, then destroy our discretion by installing trackers that gossip about our clients. A beautiful site should not be a surveillance device.

• Do You Think They Are Blind? The Myth of Client Apathy

  We assume clients are too busy to notice our sloppy data habits. We are wrong. High-trust clients notice everything—especially the corners we cut.