Topic: Client Trust

Found 2 entries.

• Branding Isn’t Vanity: It’s Trust, and Trust Is Speed

  A generic portal link looks like a phishing scam. A branded portal looks like an institution. If you want the client to click, put your logo on the door.

• The Case of the Tracking Pixel That Spooked the Legal Team

  We thought we were being smart by tracking who opened our reports. We weren't. We were just being creepy. Here is why surveillance is not a strategy.