Topic: Consulting

Found 4 entries.

• The Case of the Report That Was 'Very Thorough' and Still Got Rejected

  'Thorough' is the polite feedback clients give when they have no idea what you just said. Here is how to fix a confusing layout.

• The Myth That More Detail Makes Us Look More Professional

  We pile on the detail because we are insecure. We think volume equals value. It doesn't. It equals paralysis. Here is how to edit for impact.

• The Client Report Disaster: A Beautiful Chart That Said Nothing (And Cost Trust)

  Why your 'professional' report with shadows and gradients is confusing your clients, and how to strip it down to the raw signal that drives decisions.

• The Two-Page Client PDF That Saves Us 6 Hours a Month

  Why are we still sending 50-slide decks? The Wi-Fi will break. The client won't read it. The two-page PDF is the polite, efficient alternative.