Topic: Marketing

Found 2 entries.

• The Case of the Fancy Website That Leaked Confidential Leads

  We spend thousands on design, then destroy our discretion by installing trackers that gossip about our clients. A beautiful site should not be a surveillance device.

• The Segmentation Fail: Why Your “Industry” Pie Chart Is Hiding the Money

  We love to group customers by easy labels like 'Industry' or 'Region.' But these labels are lazy. We show how to segment by behavior to find the real pattern.